a16z Podcast Market Overview

Chinese Podcast Market Breakdown Why are users listening on audio platforms? (Apr 2018) Others (13%) To learn (15%) For entertainment (72%) Source: iiMedia, WalktheChat Analysis Age of Chinese audio app users (Jan 2018) 36-40 (9%) 31-35 (15%) >41 (12%) 25-30 (27%) Source: iiMedia, WalktheChat Analysis Source: https://walkthechat.com/ximalaya-dedao-boom-chinese-paid-audio-content/ © 2019 - Andreessen Horowitz <24 (38%) Douban Time (2%) Hetao Live (7%) Best selling audio content by platform (Nov 2017) Qingting (9%) ¡Get (15%) Others (8%) 36 Kr 36 (2%) Source: Analysys, Xinzhibang, WalktheChat Analysis Ximalaya 喜马拉雅 (57%) 59

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