Asos Investor Day Presentation Deck

4 Huge opportunity with a TAM of £430bn ...and especially in markets outside the UK Population Penetration of 16-34yo's (FY21 Active ASOS Customers / Population) Ⓒ UK 35% Strong leadership position in the UK 1 Region includes ASOS focus markets in ROW 15% Ⓡ FR 5% @ EU 12% Ⓡ DE 4% ROW¹ 3% Ⓡ US ...Clear opportunity to grow reach outside 26 asos

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