Imperial Brands Results Presentation Deck
USA: Delivering Share Growth and Strong Financials
INVESTMENT STRENGTHENING PERFORMANCE
CIGARETTE MARKET SHARE
+20bps to 9.1%
MASS MARKET CIGAR
+500bps
TOBACCO NET REVENUE
+10.4%
ADJUSTED OPERATING
PROFIT
+8.0%
STRONG DELIVERY
3rd year of market share growth
• Winston and Kool share held in
sub-premium category
• Sonoma and Crowns drive share
growth in deep-discount segment
• Revenue driven by
- strong cigarette pricing and
- mass market cigar growth
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25 Full Year Results | 16 November 2021
Winston KOL
FILTER KINGS
●
NATURALLY SMOUTH
RED BOX
TRUE MENTHOL FK
SONOMA
MALTE IN USSA.
INVESTING IN GROWTH
DRIVERS
Expanding coverage and
distribution
IMPERIAL
BRANDS
Winston brand equity
investment test trial
of new pack design.
Texas
CROWNS
20 OLASE A C-GARETTED
• Recruitment and training of 200
new sales reps
Winston
fenaceo INGREDIENTS
TOBACCO & WATER
MALLRALLY SHEATHView entire presentation