Overstock Results Presentation Deck

Wayfair Comparison Customer Acquisition Cost $80 $70 $60 $50 $40 $30 $20 $10 $0 $38 $68 2016 ■ Overstock ■Wayfair Customer Acquisition Cost = Total Advertising Spend divided by Implied New Customers ((1-% of orders from Repeat Customers) * Total Orders) Source: Overstock and Wayfair 2016 10-Ks and Investor Presentations loverstock.com 10

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