Missfresh IPO Presentation Deck

4 Our Retail Cloud Services Business Targets at a Massive Market and We Monetize on Our Value Adds Retail Cloud Service Business Targets at the 1.9Trn¹ Supermarket-to- home Market G 优鲜又好又快 Customers: Supermarkets Revenue Market Share% in China National Super markets: 20 EI SUPERCE Regional Supermarkets:30 Local Supermarkets: 1,000+ 16% SMB: 30,000+ customers; -100,000 stores 超市入口 4% ESTAD 80% Source: iResearch Note: ¹ Projected market size in 2025 in China in terms of GMV $ Monetization Rate Product Offerings Value adds Monetization SaaS Platform Smart Supply 8 Chain X% CHE Smart Logistics Smart Sales & Marketing Fixed Take Rate as % of GMV Private Traffic To Enable Omni- channel Marketing Capabilities Fixed Take Rate as % of GMV + Y% Al Operations To Improve Operation Efficiency Driven by Al-based Decision Making Profit Sharing Based on Customers' Margin Uplift 20

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