Prada Investor Day Presentation Deck

30-40% Sales Density Growth Within Reach Group Sales Density Traffic Pop-up and special installations Store a key touchpoint in the omni-channel journey Focus on clienteling: personalisations, 1 to 1 relationship across touch points Reinforce traffic-building categories and selected collaborations, take licenses to full potential Conversion Increase content, quality and uniqueness across all categories Sales Assistant role evolving into "Client Advisor" Evolve the client experience, centering it on the store team role Further client advisor empowerment through technology to maximise client relationships PRADA Group 24 11 2019A 2021E Medium Term Target Capital Markets Day 2021

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