Allwyn SPAC
Czech case study: Well-known brand, innovation and de-anonymization drives
steady growth in retail
42
Anonymous customer
Registered customer
Source: Company information
sazxa
SAZKA-
Brand / appealing promotions
• Mass market communication to attract
regular and occasional players
●
• Raffle promotions and event based draws
to be not depended on jackpot level
Driving extra traffic to POS and online
Loyalty club benefits and promotions
Gathering customer data and behavior
Increasing the loyalty usage and frequency
of visit at POS
Targeted communication and sales
SAZKA KLUB
SILVESTROVSKÁ
PREMIE
JEN PRO
CESKE
SAZENICI
28 12
TV, print, online
Email / text
4
SILVESTROVSKÁ PRÉMIE
JEN PRO ČESKÉ SÁZEJÍCÍ S PLNÝM TIKETEM
Losujeme 28. prosince
denga
SAZKA a.s.
OS: Pouze
sazejici v CR
hraji v patek s
plnym tiketem
Eurojackpotu
= 475%#9:02
ODSTRANIT
trovskou
i. Ve
ou tri
3 ionove
Stund
Zakončete rok 2018 pořádnou výhrou!
de Dempienste he
Jane do tep 3
pipebe
bu pri vy na kotomis štici
pri
tyLand Rove
4 Land
y. Sazka
854
LUXUSNÍ BYTY
V PRAZE
LAND
EURO
JACKPOT
Mobile
SAZKA
KLUB
ZATOČTE SI KOLEM
A VYHRAJTE
KOLO
20 Kč
100 000 K
ZATOČIT
KOLEM
100 000 K
STESTI
100 000 Kč
HOZZ
2 000 001
13 09
2
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