SmileDirectClub Investor Presentation Deck
2 Trusted brand among customers & professionals
70% of customers consult with a dental professional when
considering their options for teeth straightening...
Of those who consulted with a dental professional, there has been a significant shift year over year with fewer
doctors expressing a negative sentiment and more expressing a SmileDirectClub positive sentiment - in-line
with Invisalign.
(Previous treatment) Please describe whether you consulted with a
dental professional and whether they were positive, negative or
neutral on the treatment option¹
Q1 2022
Q4 2021
Q3 2021
Q2 2021
Q1 2021
smile
DIRECT
SmileDirectClub
CLUB
69%
75%
69%
61%
64%
Dental professional was positive
Dental professional was neutral
Dental professional was negative
28%
21%
23%
22%
25%
4%
7%
6%
11%
14%
Source: U.S. brand tracker (general population): Q1 2022. 1) 122 responses. 2) 168 responses.
Invisalign
(Previous treatment) Was the dental professional positive, negative
or neutral on the treatment options? ²
Q1 2022
Q4 2021
Q3 2021
Q2 2021
Q1 2021
77%
73%
71%
73%
65%
Dental professional was positive
Dental professional was neutral
Dental professional was negative
18%
22%
21%
19%
30%
5%
6%
8%
8%
5%
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