Zegna Investor Day Presentation Deck

E-BUSINESS... ESTABLISH FOCUS FOR EACH STORE FRONT 17/05/22 EMPOWERED DTC SALES WITH SINGLE STOCK VIEW, SINGLE CLIENT VIEW TRANSACTION SINGLE CLIENT VIEW WITH SMART SEGMENTATION AND BEHAVIORAL PERSONAS ANALYTICS CONNECTED SYSTEMS TO DELIVER PERSONALIZED JOURNEYS CAMPAIGN HOLISTIC CLIENT PROGRAM DRIVING LOYALTY AND ENGAGEMENT COMMUNITY CLIENT VALUE MANAGEMENT (CVM) GLOBAL OVERSIGHT - REGIONAL EXPERTISE & EXECUTION Ermenegildo Zegna Group OMNICHANNEL CLIENT SERVICES, LOCALIZED TO SUPPORT SALES AND BRAND SERVICE 119

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