Waldencast SPAC
And make consumers more aware of the
potency of our formulation by stepping up
our consumer messaging
What we have
Cult celebrity
VOGUE
How Maude Apatow Takes Care of Her Skin
While Filming Euphoria
1 didn't really used to do anything with my skin. (1x) was ase kind of good
I got lucky, admits Euphoria star Maude Apation. Then when I started
working and wearing more makeups, il got a lot worse, so I seeded to come
up with a routine this one I've used all through shooting Fageria and it's all
worked except this last week when I broke out," she laughs.
Apa, who plays Lexi Howard in the HBO series, begins her skin care with
a comer and locion by. Obagi Medical before applying lian Dampa
Hydrating Es Madla. "Definitely when I'm working my skin gens a lot worse
and it's taken me a long time to figure out products that don't make inc
NEWBEAUTY
February 3, 2002 By Olivia Wohner
The Best Skin-Care
Products Launching
in February
Obagi Revivify
Multi-Acid Facial Peel
ORNA
Obey Bely
96%
of 700 respondents
want OBAGI to
share which
celebrities love
their products²
1. OBAGI Nu-Derm® Toner +40% revenue
1
(over previous period)¹
2. SOMD IDR +35% revenue
(over previous period)¹
What we plan to do
Amplify our awareness and endorsements
+
Amplify 3rd party
credentialling directly
to consumers
1 Data represents change between 2/17/2022 - 3/31/2022 and 1/5/2022 - 2/16/2022; 2 Company survey as of March 2022, n=95.
+
Strengthen our
digital footprint with
strategic SEO
+
Build a consumer pull
model (to the practice
and/or online)
Building greater
awareness through
social channels
50View entire presentation