WPP Investor Day Presentation Deck

We invest to stay ahead, and publish this in the market BLACK FRIDAY UK + Welcome to the Mega Peak! THE FUTURE SHOPPER REPORT WUNDERMAN THOMPSON Commerce BLACK FRIDAY (January 2020) 4,000 base US and UK WELCOME TO THE MEGA PEAK (October 2020) 2,000 base UK FUTURE SHOPPER (B2C) 2021 (July 2021) 28,000 base Global, 17 markets THE Pata THE FUTURE SHOPPER REPORT 2020 p TESCO PEAK SELLING AND THE PANDEMIC THE B2B FUTURE SHOPPER REPORT 2021 FUTURE SHOPPER 2019 (June 2019) 15,000 base US, UK, Germany, France, Spain, Netherlands, Belgium, Czechia FUTURE SHOPPER (B2C) 2020 (April 2020) 16,000 base US, UK, Germany, France, Spain, Netherlands, Australia, China PEAK SELLING & THE PANDEMIC (February 2021) 6,000 base US, UK, China B2B FUTURE SHOPPER (September 2021) 600 base UK, US, China Generation ALPHA: THE 828 FUTURE OPPER SHOPPI REPORT 2020 LIVING IN THE LAP OF LUXURY ONLINE THE FORGOTTEN SHOPPER SHIRT GENERATION ALPHA (September 2019) 4,000 base US and UK B2B FUTURE SHOPPER 2020 (June 2020) 8,000 base US, UK, Australia, Spain, LIVING IN THE LAP OF LUXURY ONLINE (March 2021) 3,000 base US, UK, China THE FORGOTTEN SHOPPER (October 2021) 28,000 base Global, 17 markets COMMERCE CONFLICCADER "passion COVID, COMMERCE AND THE CONSUMER Serans FIGHTING FOR THE FUTURE OF FASHION www.co SPACE COMMERCE A GIANT LEAP FOR ENTERPR READY OR NOT? (December 2019) 503 base US and UK COVID, COMMERCE & THE CONSUMER (July 2020) 4,000 base US and UK FIGHTING FOR THE FUTURE OF FASHION (March 2021) 2,000 base UK SPACE COMMERCE (November 2021) 4,000 base UK and US https://www.wundermanthompson.com/expertise/commerce 22

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