Asos Investor Day Presentation Deck

6 A plan which will be executed with a new level discipline Focused plan to execute and capture opportunity • @ 2021ASOS Build & Amplify The ASOS Experience: Improve The ASOS Brands: Grow our The ASOS Platform: Enhanc One ASOS: People at the c Operational Excellence: Del Fashion with Integrity: Drivin Truly Global: Expand our overa +302305 7 Focus Areas Jenito Evperience Build & Amplify Strengthening our capabilities, driving operational excellence and laying the foundations to scale globally Delivered in 3 waves of change Win Globally an H Key to ASOS Themes: • BAU ASOS Experience (11) ASOS Brands (13) ASOS Platform (5) One ASOS (6) Operational Excellence (18)) Fashion With Integrity (4) Truly Global (10) 31 Im Transformation Comme Fran Current Portfolio Trerapara nt Er Not Tizen Be Diverse PATAY HEAVEN Croclor PREMIER 32 United Steck Availability RE-IMAGINED: Workstreams that will deliver growth MALITETE I FRICTION REMOVAL: Workstreams as foundations/enablers to the transformation www CONTINUOUS IMPROVEMENT: 3:3 Workstreams improving the running of the business SOS 29 asos

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