Diageo Investor Day Presentation Deck

GREATER CHINA MARKET CONTINUES TO PREMIUMISE 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Source: IWSR 2019 ¹ Excludes 'low' and 'value' price bands Greater China share of TBA¹ retail sales value by price band: 2015, 2019, 2024 excludes 'low' and 'value' price bands Prestige 9% Super and Ultra Premium 14% Premium 19% Standard 58% 2015 +13 ppt Prestige 19% Super and Ultra Premium 17% Premium 18% Standard 46% 2019 +5 ppt Prestige 21% Super and Ultra Premium 20% Premium 21% Standard 39% 2024 DIAGEO 6

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