Meyer Burger Investor Presentation
Meyer Burger increasingly defining premium market
segment - maintaining significant price gap to mainstream
Competitive European residential price
benchmark, distributor to installer [EUR/Wp]
Meyer Burger
European
Asian
mainstream
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☑ MEYER BURGER
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High end-customer willingness to pay for solar
Meyer Burger provides significantly higher energy yield
per module area, which translates into an economically
justifiable price premium on a per-Wp basis
Since the product launch in 2021, Meyer Burger has been
able to realize substantial price premium compared to
mainstream and EU-assembled products and has even
been able to pass through cost increases
Meyer Burger has been increasingly defining the
"premium" market segment after the exit of LG Electronics
and Panasonic from the module market – testament to the
strong brand. Mission is now to expand the segment
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So far, Meyer Burger has successfully insulated itself from
price pressure in the broader market. Moderate price
decrease planned to reflect pricing environment
Meyer Burger Technology AG, Presentation for Investors, Analysts and Media, March 23, 2023
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