SmileDirectClub Investor Presentation Deck
2023 Guidance includes Strategic Actions to Reduce Costs
and Focus on Critical Business Needs.
SDC engaged a third-party advisor to evaluate cost saving opportunities while protecting key investment
initiatives. Q1 2023 implementation with transition over a 6-month period.
COST SAVINGS PLAN
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DIRECT CLUB
$120MM to $140MM annual run rate cash savings by end of 2023
G&A Savings: $50MM to 55MM
Protects near-term profitability initiatives that launch during 2023
Marketing and Selling Savings: $60MM to $65MM
Continuing efforts to drive marketing efficiency and leverage new initiatives
Store rationalization and leverage new initiatives
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CapEx Savings: $10MM to $15MM
• Reduction in overall investment by focusing on key initiatives
Completion of initiative investments to launch in 2023
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