a16z Podcast Market Overview

Ximalaya Stats 45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% 20.52% Children NANJING MARKETING GROUP 14% XIMALAYA PAID COURSES (NOV 2018) Education 5% 17.95% 33% 4% 38.46% 2017-2018 MONTHLY AVERAGE COST DISTRIBUTION OF ONLINE AUDIO USERS IN CHINA 10% History 15.38% 34% Business NANJING MARKETING GROUP 7.69% Language course Less than 10 CNY 11 to 20 CNY 21 to 30 CNY 31 to 40 CNY 41 to 50 CNY More than 50 CNY Source: https://www.nanjingmarketinggroup.com/blog/chinese-podcast-monetization © 2019 - Andreessen Horowitz 80.00 % 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Audiobook 12.59% Children PAID CATEGORIES ON XIMALAYA (NOV 2018) 22.21% 28.66% 4.17% Education 4.08% 5.43%, History XIMALAYA AGE DISTRIBUTION 14.75% Business 28.96 % 1.66% NANJING MARKETING GROUP 1.31% Language course Other 40 years old and above ■36 to 40 years old ■31 to 35 years old 25 to 30 years old 24 years old and below NANTING MARKETINU 61

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