Despegar Investor Day Presentation Deck slide image

Despegar Investor Day Presentation Deck

40% 35% 30% 25% (viajes Unaided Brand Awareness (UBA) - Chile Falabella. 20% 15% 10% DESPEGAR 5% Strong Investment in Branding Has Resulted in Leading Brand Awareness Across LatAm BRAND INVESTMENTS 1999 - 2021 $1.7BN CUMULATIVE INVESTMENT ¹ 1 19.5% 02.19 20.8% 1999 Q3.19 19.8% 21.1% Q4.19 33.3% 31.1% 33.7% 33.8% 2021 35.1% UNAIDED BRAND AWARENESS ² DESPEGAR TRIVAGO BOOKING 123MILHAS LATAM CVC GOL AZUL AIRBNB VOLARIS AEROMEXICO HOTEIS.COM AVIANCA VIVA HOTEL URBANO TRIPADVISOR EXPEDIA BESTDAY AEROLINEAS AR SUBMARINO ALMUNDO VIAJES FALABELLA AVIATUR JETSMART 39% 27% 21% 20% 19% 19% 15% 13% 12% 11% 8% 7% 7% 6% 6% 5% 5% 5% 4% 3% 3% 2% 2% 2% ● 67% 23% 35% - 11% 3% 12% 9% 42% 31% 10 O 38% 26% 21% 42% 23% 39% 31% 28% 9% 9% 13% 5% 7% 34% 11% 16% 69% 8% 3% 35% 26% INVESTOR DAY 44% 21% 20% 40% 9% 2% 61% 35% Q1.20 COVID (Sep.20) BT (Abr.21) BT (Ago.21) BT (Dic.21) BT (Abr.22) Source: (1) Despegar's Internal Data. Marketing Investments Include Marketing Personnel As Of March 31st 2019, Bestday since 2015 and VF since 2016. (2) Source:Despegar Market Insights Brand Tracking. Unbranded Research On General Population Conducted Through Outsourced Online Panels. Abr-2022(3) TA = Travel Agency 3% 10% 20% 31% 35% 18% 19% 40% 33% 8% 9% 7% 20% 18%
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