Despegar Investor Day Presentation Deck
40%
35%
30%
25%
(viajes Unaided Brand Awareness (UBA) - Chile
Falabella.
20%
15%
10%
DESPEGAR
5%
Strong Investment in Branding Has Resulted in Leading Brand
Awareness Across LatAm
BRAND INVESTMENTS
1999 - 2021
$1.7BN CUMULATIVE
INVESTMENT ¹
1
19.5%
02.19
20.8%
1999
Q3.19
19.8%
21.1%
Q4.19
33.3%
31.1%
33.7%
33.8%
2021
35.1%
UNAIDED BRAND AWARENESS ²
DESPEGAR
TRIVAGO
BOOKING
123MILHAS
LATAM
CVC
GOL
AZUL
AIRBNB
VOLARIS
AEROMEXICO
HOTEIS.COM
AVIANCA
VIVA
HOTEL URBANO
TRIPADVISOR
EXPEDIA
BESTDAY
AEROLINEAS AR
SUBMARINO
ALMUNDO
VIAJES FALABELLA
AVIATUR
JETSMART
39%
27%
21%
20%
19%
19%
15%
13%
12%
11%
8%
7%
7%
6%
6%
5%
5%
5%
4%
3%
3%
2%
2%
2%
●
67%
23%
35%
-
11%
3%
12%
9%
42%
31%
10
O
38%
26%
21%
42%
23%
39%
31%
28%
9%
9%
13%
5%
7%
34%
11%
16%
69%
8%
3%
35%
26%
INVESTOR DAY
44%
21%
20%
40%
9%
2%
61%
35%
Q1.20 COVID (Sep.20) BT (Abr.21) BT (Ago.21) BT (Dic.21) BT (Abr.22)
Source: (1) Despegar's Internal Data. Marketing Investments Include Marketing Personnel As Of March 31st 2019, Bestday since 2015 and VF since 2016. (2) Source:Despegar Market Insights Brand Tracking. Unbranded Research On
General Population Conducted Through Outsourced Online Panels. Abr-2022(3) TA = Travel Agency
3%
10%
20%
31%
35%
18%
19%
40%
33%
8%
9%
7%
20%
18%View entire presentation