Asos Mergers and Acquisitions Presentation Deck

Brand Identity Target customer Hero categories Price Point Opportunity Miss Selfridge A uniquely feminine womenswear brand with a girly playful look Young 20-something, taking her from day to date night Dresses, jersey tops & petite Lower than ASOS Design Enhance the current offer, focus on creating ranges for all her milestone moments, grow the inclusive opportunity 9 asos

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