ICR Conference

. X Brand Elevation OUR BUSINESS TRANSFORMATION Global line Full price selling Customer Experience Optimization Global Portfolio Optimization Store rationalization Rent renegotiations Integration of G by GUESS into Outlet model E-Commerce Business Acceleration Salesforce platform implementation Customer analytics development Omnichannel capabilities rollout ● Operating Model Transformation Global Team reorganization Business with omnichannel focus Effective and efficient operations GUESS Return to Shareholders Commitment Capital Structure Optimization Convertible bond exchange • Dividends • Share repurchases Increased ROIC 9

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