Asos Investor Day Presentation Deck

◄ © 2021 asos ASOS Fulfils pilot launched in US in 2020 We exposed select UK stock to our US customers in order to expand our brand offering and backfill size availability, using rules to ensure we managed the order profitability Scope Goals Outcomes 15 brands US Split delivery *ASOS Insights team internal analysis 8 Expand product ranges in the US Assess the incremental sales opportunity Customer response to split deliveries Improved customer offer and increased basket size ✔ 37% incremental sales * No material customer care issues 39 asos

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