Informa Results Presentation Deck
IIRIS: B2B Customer Data & Analytics Engine
Registration
& CRM Systems
Smart Event &
Media Platforms
Online
Behaviour
Second
Party Data
M
W
器
..……..
2021 Full-Year Results Presentation
iris
First Party Data
89
IIRIS Tracker
IIRIS Passport
IIRIS Recommend
IIRIS Segment
IIRIS Insights
informa
gap¹
Proprietary tracking of user activities on
websites for in-depth audience
behavioural data
Simplified registration, consent and
behavioural tracking to increase known
and marketable audience
Personalised recommendations of content,
people, product and company to increase
engaged audience
Behaviour based segmentation and
targeting of audience data to increase
campaign conversion
Collection, consent and continuous enrichment to deliver high quality audience profiles
Improved scoring of qualified leads to
increase Return on Investment for
customers
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