Winc Investor Presentation Deck
High returns on invested capital: Attractive gross
profit return on new product development
We believe our repeatable brand development framework generates attractive returns on successful brand launches while minimizing the
financial risk of new product launches
Net revenue
Gross profit
Gross margin
Avg. development cost (1)
32.1x
SUMMER WATER
2016-2020
$18.2M
$8.5M
47%
$270K
9.9x
32.1x
SUMMER WATER
2020 performance
$6.1M
$2.6M
43%
$270K
9.9x
4.6x
Avg. core brand
2020 performance
$3.1M
$1.2M
40%
$270K
4.6x
2.5x
Avg. Innovation (2)
2020 performance
Gross profit return
(1) Development costs include the addition of the prior 3 months of internal G&A that were directly involved in the development and launch of the product into market
(2) Innovation projects are defined as new brands and/or varietal extensions of existing brands that recorded their first sales in either 2019 or 2020 and received dedicated internal resources during their development
$1.4M
$0.7M
50%
$270K
2.5x
1.3x
Weakest Innovation
2020 performance
$0.6M
$0.3M
54%
$270K
1.3x
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