SmileDirectClub Investor Presentation Deck
2 Trusted brand among customers & professionals
75% of customers consult with a dental professional when
considering their options for teeth straightening...
Of those who consulted with a dental professional, 69% indicated positive experience with Smile DirectClub
SmileDirectClub
(Previous treatment) Please describe whether you consulted with a
dental professional and whether they were positive, negative or
neutral on the treatment option¹
64%
smile
61%
CLUB
69% 69%
22%
Q12021
28%
Dental professional Dental professional
was positive
was neutral
25%
Q2 2021
23%
Q3 2021
14%
11%
6% 7%
Dental professional
was negative
Q4 2021
Source: U.S. brand tracker (general population): Q4 2021. 1) 446 responses. 2) 568 responses.
Invisalign
(Previous treatment) Was the dental professional positive, negative
or neutral on the treatment options? ²
65%
73%
71%
73%
Dental professional
was positive
30%
19%
Q12021 Q2 2021
21% 22%
Dental professional
was neutral
Q3 2021
5%
8% 8%
6%
Dental professional
was negative
Q4 2021
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