eToro Results Presentation Deck
P14
'eToro'
Registered users
eToro tracks the number of registered users in order to
understand the magnitude of eToro's social network
and indicate eToro's scale
Registered users are all users who have created an account
with a username, password, and an email on the eToro platform.
Registered users can engage and interact with other investors on eToro's
social network and access eToro's educational resources including the
free virtual account which allows them to practice their investing skills risk free.
A proportion of registered users go on to fund their account and trade or
invest on eToro, eToro's marketing strategy targets both the growth of
registered users and the conversion of registered users to funded accounts,
which is fundamental to eToro's business strategy.
In the second quarter of 2021 eToro added 2.6 million new registered users,
up from 1.2 million in the second quarter of 2020.
New registered users
14.4
million
1.2 million
Q2 2020
23.2
million
2.6 million
Q2 2021
Registered users at the end of the periodView entire presentation