Boqii Holding IPO Presentation Deck
2. Disruptive Business Model Empowering the Entire Pet Value Chain
Online channel: no specialized pet destination
Pet parents' pain points
Too many SKUs to
choose from
Concerns on
product function
High price markups &
varying quality
Solutions
Comprehensive and
relevant selection of
product
Pet profiles
High-quality pet
products at competitive
prices
Note: (1) As of Jun 201, 2020
Pet parents
Traditionally
Over 15,000
pet stores and pet hospitals
Offline channel: scattered and inefficient
Pet store & hospital pain points
Lack of trained professionals
05
Pet stores &
hospitals
FOO
Poor operating efficiency
Imprecise products selection and
weak bargaining power
Solutions
Professional training chain
Proprietary software solution
Data insights into customer
preferences and market trends
Brands
Traditionally
Brand Pain Points
Lack of professional
market access
Hard to differentiate
product features
Insufficient feedback
from end consumers
Solutions
Go-to distribution partner
Valuable data insights
Attractive, high-quality.
and targeted user traffic
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