Grove Investor Presentation Deck

Grove is Well Positioned and Has a Right to Win in the Wellness Category The global wellness market is more than $1.5 trillion and growing 5% to 10% per year Sources: (2) 1. Grove Internal Customer Survey Data 2. McKinsey, How to thrive in the global wellness market (January 2022) 92% of respondents report being informed or curious about purchasing health & wellness products (1) 92% 89% of respondents would buy Health & Wellness products from Grove 89% (1) I I 78% have made a purchase in the health & wellness category in the (1) last 6 months 78% 89% of respondents would trust I Grove over other retailers to solve their Health & Wellness needs(¹) 89% ima Ga Grove Wellness Hilma IT'S HERE! B. Awak Biz Awake Strict ingredient standards VILE Your ticket to a personalized wellness plan vetted by our in-house dietician, fueled by high-quality ingredients. Start with our 3-min quiz and look out for more wellness in your inbox! Get Your Wellness Plan ✔ Price matching & Happiness Guarantee Stine Feel Good WELLNESS STANDARD Crave ✔ Plastic and See Our Standards carbon neutral ✓ Vetted by our in-house dietician 28 8

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