Imperial Brands Investor Day Presentation Deck

US deep dive: Backwoods to expand availability by region and channel Regional expansion Existing strongholds Proposed stronghold expansion 33 Capital Markets Day | 27 January 2021 Festivals, music, and comedy events Brand influencers and product placement Alternative Distribution Network Planned Activation Booths at age-verified festivals and music events Referenced by major music artists FRIDAY JUNE 21 100 www.dyrecomm chief Keef ARTIST SHOWCAS TOTTEE 1 FRITIHASLEPPINILITE 1. ENBİCİLER Branded partnerships at nightlife venues and cultural institutions THE SMOKE HOUSE 609 IMPERIAL BRANDS Co-branded concerts Apparel featured by celebrities on Instagram Brand ambassadors

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