Prada Investor Day Presentation Deck

● Prada Group: Decisive Action to Navigate Change Increased product content, quality and uniqueness Adapted pricing accordingly Eliminated markdowns Strengthened control of direct distribution Developed a fully integrated e-commerce platform Invested in supply chain, streamlined manufacturing processes Invested in communication and distinctive initiatives for the Group and its brands Increased focus on sustainability Invested in human resources and new talent PRADA Group PRADA Prada Qixi Festival - Adv Campaign Capital Markets Day 2021

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