SmileDirectClub Investor Presentation Deck
Why Our Club Members Choose SDC.
Orthodontists have traditionally purchased invisible aligners from a wholesaler or manufacturer, marked up the
cost by 3x, and then sold them to consumers for $5,000-$8,000. Our proprietary telehealth platform offers
consumers the ability to get the same clinically safe and effective treatment, but without the 3x markup.
Credibility
Over 1mm
members treated,
with a brand at
scale that our
members love
Our doctors have
straightened over 1 million
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@
smiles, which makes us a
leading player in the
industry
Brand at scale that our
members love
All doctors have 5+ years of
aligner experience
100% of our aligners are
made in our FDA registered
and ISO certified 3D
printing facility in Tennessee
Treatment plan is tailored
using our proprietary
telehealth platform
smile
DIRECT CLUB
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Certainty
Customers enjoy a
new smile in as
little as 4 months
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All smiles come with our
lifetime smile guarantee
Efficacy of teleorthodontic
treatment with clear
aligners validated by clinical
research (see Slide 25 for
study details)
Customers can start seeing
results in as little as 60
days, and they can be
certain in their outcome
because we have treated
over 1 million members
Better oral hygiene -
customers can brush and
floss without brackets in the
way
We deliver all aligners and
retainers directly to the
customer, upfront
Comfort
Our laser-cut
aligners look and
feel better than
ever
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ComfortSense is our unique
soft, medium, firm plastic
approach, which provides
for more gradual
movements and a more
comfortable fit
Smooth edges and a
custom-shaped aligner
means less overlap and
irritation of the gumline
Matte finish gives aligners a
natural look
No buttons, attachments, or
IPR
Two ways to wear aligners:
22 hours a day, or 10
continuous hours only at
night
Convenience
No in-office visits
necessary and
three ways to get
started
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Customers use our
telehealth platform for face-
to-face remote check-ins
and can start treatment
from home
All aligners arrive up front -
customers never wait on
their next set
Our experienced dental
team is available 24/7 via
text, video chat, email or
phone
Customers use our app to
track and manage their
entire treatment
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Our aligners cost as
little as $3/ day,
with no 3x markup
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Cost
Two ways for customers to
pay: one single payment or
monthly over 24 months
100% approval on
financing, no credit check,
no paperwork
We are in network with
most major health insurers
Customers can use HSA,
FSA, and CareCredit funds
All aligner touch-ups are
included
Whitening is included
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