Sportradar IPO Presentation Deck

Significant investment in rights focused on value creation and positive ROI Tailored approach based on protectable value & leverage drivers AV Rights Acquire "must have" exclusive content based on global and regional demand to drive wider buying decisions Controlled investment in substitutable content to maximise ROI and limit dependency Data Rights Strategically invest in data rights in the following instances: When rights accelerate market entry (e.g. US) When open-source access is limited or difficult to obtain When latency/data depth benefits drive product differentiation or premium pricing sportradar 31

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