Wix Results Presentation Deck

The integration of DeviantArt is on schedule, and we have been pleased with our progress to date. We have built a full R&D team to lead our efforts in product, UX, design and billing, and we have migrated all DeviantArt data into the Wix intelligence systems. We have also focused on building customer service and have begun integrating it with our existing support infrastructure. We have also begun integrating DeviantArt's back-end infrastructure with ours. Finally, we have begun development of the first wave of new DeviantArt products and have a full deployment plan in place. As previously stated, the cash impact of incremental investments into DeviantArt will be approximately $20 million over 2-3 years. In 2017, the total impact will be approximately $8 million and we expect the impact to be approximately $8-$9 million in 2018. Much of this impact in 2018 will be in R&D as we invest in additional development talent. Marketing As we look ahead at our marketing plans for 2018, we intend to increase our overall marketing investment - including direct acquisition and branding - toward our current target market, just as we have for the last several years. We will be investing a portion of our increased brand investment budget towards designers and developers in 2018, in light of the launch of Wix Code. As a result, we have made the decision to not run a Super Bowl campaign in 2018. We constantly optimize our marketing investment across various channels, and we will, as always, invest in what we believe will provide the highest return, based on TROI. Business Outlook Reaching record conversion levels and with the ongoing momentum in product development and marketing activities, we are excited about the remainder of 2017. - 11 - Wix.com

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