Diageo Results Presentation Deck
Standard and premium price tiers growing faster than value;
Super premium+ impacted by US Spirits lapping inventory replenishment
2.5%
-0.6%
DIAGEO
Total
F24 H1 Organic net sales vs F23 H1
by price tier¹
0.8%
2.8%
Value
22 | Interim Results Fiscal 24
Diageo incl. LAC
Diageo excl. LAC
Diageo excl. LAC & US Spirits
5.1%
2.4%
Standard
0.1%
4.0%
Premium
-5.0%
9.5%
-2.0%
Super
premium+
Diageo US Spirits Super premium+
Growth vs prior year¹,2
-11.3%
-1.2%
-1.5%
Super premium+
Organic net sales
Depletions
Nielsen+NABCA
Source: Diageo; Selected brands have been reclassified across price tiers consistent with Diageo's process of continuously reviewing and monitoring metrics of price segmentation
1. Growth rates reflected are year-on-year. Super premium+ represents super premium, ultra premium and luxury segments
2. Source: Internal estimates incorporating AC Nielsen and NABCAView entire presentation