Iconic Brands Investor Update
Product Launch Strategy
Development of 3 Branded Product Categories
Pop Top Naturals
Juice in a pouch, scheduled for an
October 2022 launch
TopszPopz
Low calorie alcohol-infused ice
pops using proprietary formula
and flavors
Currently in production
Big Box Retail Chains &
Major Grocery Chains
TopPop has made significant headway
presenting its portfolio of RTD
products, RTF products, and Pop Top
Naturals to large retailers such as
Costco, Walmart, Sam's Club, and
grocery chains.
OTC ICNB
ICONIC BRANDS, INC.
Key Distribution Channels
Travel & Hospitality
As travel increased after lifting of
pandemic restrictions, it was
accompanied by an increased demand
for mixed drinks on airlines and in hotels
and casinos. On-the-go travelers
continue to look for innovative options
for bartender-quality cocktails.
TopShelf Cocktails
Ready-to-drink ("RTD") and ready-
to-freeze ("RTF") low calorie wine
and spirits cocktails
Come in a 10-ounce pouch in four
propriety flavors
E-commerce
Flexible pouches offer superior advantages over
cans and bottles and greater convenience to
consumers in transit and production (light
weight, less shipping costs, smaller
environmental footprint) and with greater
opportunities to personalize products for
consumers through digital content on
packaging. TopPop's initial test launch this year
of roughly 30K TopszPopz cocktail pouches sold
out on QVC in 10 minutes (under the tradename
BoozyPopz).
Sports & Entertainment Venues
RTD and RTF cocktail pouches, as well as single-serve drinks and products, are ideal for sports and
concert venues in terms of demographics, supply chain set-up and costs, and safety for fans. TopPop is
in product development conversations with professional sports teams, celebrities, and influencers to
launch branded or co-branded TopPop products. It is also working with a recycling partner on
development of a pouch disposal and recycling program at these venues.View entire presentation