Investor Relations
CARS COMMERCE
Definitions: Key Metrics
Average Monthly Unique Visitors ("UVs") and Traffic (“Visits”). The Company defines UVs in a given month as the number of
distinct visitors that engage with its platform during that month. Visitors are identified when a user first visits an individual Cars
Commerce property on an individual device/browser combination or installs one of its mobile apps on an individual device. If a
visitor accesses more than one of its web properties or apps or uses more than one device or browser, each of those unique
property/browser/app/device combinations counts toward the number of UVs. Traffic is defined as the number of visits to Cars
Commerce desktop and mobile properties (responsive sites and mobile apps). The Company measures UVs and Traffic via
Adobe Analytics. These metrics do not include traffic to Dealer Inspire websites.
Monthly Average Revenue Per Dealer ("ARPD"). The Company believes that its ability to grow ARPD is an indicator of the value
proposition of its platform. The Company defines ARPD as Dealer revenue, excluding digital advertising services, during the
period divided by the monthly average number of Dealer Customers during the same period. Beginning with the three months
ended June 30, 2022, Accu-Trade is included in its ARPD metric. No prior period has been recast as it would be impracticable to
do so and the inclusion of Accu-Trade would have had an immaterial impact on ARPD for prior periods.
Dealer Customers. Dealer Customers represent dealerships using the Company's products as of the end of each reporting
period. Each physical or virtual dealership location is counted separately, whether it is a single-location proprietorship or part of
a large, consolidated dealer group. Multi-franchise dealerships at a single location are counted as one dealer. Beginning June
30, 2022, this key operating metric includes Accu-Trade; however, no prior period has been recast as it would be impracticable
to do so.View entire presentation