Upwork Investor Day Presentation Deck
Infinite Personas and Categories
Growth through depth
Marketing
со
Tech & Product Lead
Example: VP, Engineering
● Build and maintain my website
June 2021
Build and maintain my mobile app
Do QA testing on my product
Augment or replace my internal
UI/UX team
Maintain a safe and secure dev
environment for me
Marketing & Creative Lead
Example: VP, Marketing
●
●
●
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Augment my design staff
Translate my marketing assets
Build my new landing page
Develop my campaign strategy
Develop my social media strategy
Execute my social media strategy
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Growth through breadth
Operations Lead
Example: COO
●
Recruit and manage my customer
support operations
Recruit and manage a skilled tech
support team
Let me outsource my accounting
to a trusted accountant
Provide me project-based
accounting support
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