HHR Mergers and Acquisitions Presentation Deck
Substantial Mid-Term Synergy Potential
hh
987
Flat rate
$
hh
P
790
Revenue Synergies
Omsk
●
●
Single standard job posting price
RUB
●
●
Superior effectiveness translating into
monetization enhancement opportunities
Alignment of Headhunter and Zarplata tariff
cards across core regions
Combined offering and cross selling
across both platforms
Zarplata upsell to Headhunter federal
clients
990
Novosibirsk
990
Tyumen
1,090
Chelyabinsk
зарплата.ру
1,300
Ekaterinburg
1,590
Krasnoyarsk
Cost structure¹
As % of revenue
Personnel Cost
26%
27%
HeadHunter Zarplata
Cost Synergies
●
●
Coordination of marketing strategy
Optimization of select G&A items
Cross-utilization of operations best
practices and efficiencies
Economies of scale
Combined purchases
Marketing Cost
13%
18%
HeadHunter Zarplata
Other Cost
9%
15%
HeadHunter Zarplata
1) Costs excluding D&A as % of revenue for FY2019 per IFRS for HeadHunter and per Management Accounts for Zarplata.
HeadHunter personnel costs excluding Equity-settled awards, including related social taxes. HeadHunter other costs excluding IPO-related costs, Insurance cover related to IPO and One-off litigation settlements and legal cost.
Zarplata costs for 2019 is according to Zarplata's internal data, was not audited, and might not be in accordance with IFRS. We have made a preliminary internal analysis and concluded that Zarplata's cost recognition policy currently resembles
IFRS, however there can be no assurance that this policy was applied consistently in historical periods
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