HHR Mergers and Acquisitions Presentation Deck slide image

HHR Mergers and Acquisitions Presentation Deck

Substantial Mid-Term Synergy Potential hh 987 Flat rate $ hh P 790 Revenue Synergies Omsk ● ● Single standard job posting price RUB ● ● Superior effectiveness translating into monetization enhancement opportunities Alignment of Headhunter and Zarplata tariff cards across core regions Combined offering and cross selling across both platforms Zarplata upsell to Headhunter federal clients 990 Novosibirsk 990 Tyumen 1,090 Chelyabinsk зарплата.ру 1,300 Ekaterinburg 1,590 Krasnoyarsk Cost structure¹ As % of revenue Personnel Cost 26% 27% HeadHunter Zarplata Cost Synergies ● ● Coordination of marketing strategy Optimization of select G&A items Cross-utilization of operations best practices and efficiencies Economies of scale Combined purchases Marketing Cost 13% 18% HeadHunter Zarplata Other Cost 9% 15% HeadHunter Zarplata 1) Costs excluding D&A as % of revenue for FY2019 per IFRS for HeadHunter and per Management Accounts for Zarplata. HeadHunter personnel costs excluding Equity-settled awards, including related social taxes. HeadHunter other costs excluding IPO-related costs, Insurance cover related to IPO and One-off litigation settlements and legal cost. Zarplata costs for 2019 is according to Zarplata's internal data, was not audited, and might not be in accordance with IFRS. We have made a preliminary internal analysis and concluded that Zarplata's cost recognition policy currently resembles IFRS, however there can be no assurance that this policy was applied consistently in historical periods 6
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