BAT Investor Conference Presentation Deck

Velo - the clear category leader in ENA BAT has leadership position in 15 of 17 ENA markets BAT 2021 volume share of Modern Oral in key markets +60% 93% 64% SWE DEN + 92% SWZ CZE NOR 72% PIN Ruby Berry 116 2019 185 BAT Velo Revenue* £m 2020 A BETTER TOMORROW 46% vs FY20 Note: Source for market/segment share data is Retail Audit (RA) in measured channels; where RA is not available share estimates are based on In Market Sales (IMS) or scanning data. See Appendix A3 for Volume share definition. *Revenue at constant rates. See Appendix A2. Includes EPOK/LYFT brands in ENA. Velo brand represents over 50% of FY21 Modern Oral markets. Continue to migrate remaining EPOK, LYFT brands into H1 2022. 269 2021 40

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