Solo Brands IPO Presentation Deck slide image

Solo Brands IPO Presentation Deck

Unique Interplay of Growth, Margins, and Cash Flow 20 Disciplined Approach to Gross Margin Rapid Organic Sales Growth(¹) Capital Expenditures (2) Operating Cost Management Source: Company Information. For Sola Stove Holdings. sl We organically grew net sales by 235%(2) in 2020, and by 321% (3) during the six months ended Jun 30, 2021 6M 2021 organic growth largely driven by a 299% increase in orders to 511,941 Average order size increase of 5.6% to -$308 during the six months ended Jun 30, 2021 1H'2021 brand net sales already exceeding FY 2020 brand net sales in aggregate Low penetration in large TAM Not dependent on retailer prices, and priced direct-to-consumer with real-time price adjustment capability Brands with passionate customer following seeking premium outdoor lifestyle products Robust supply chain and manufacturing provide competitive COGS Strategic spend directed to advertisement and marketing to drive growth Leverage fixed costs as we scale Leverage FBS (Fulfilled by Solo) in-house warehousing and fulfillment to provide a better customer experience at low cost Asset-light model drives minimal capital expenditure spend DTC model drives efficient working capital dynamics Refers to net sales growth for Solo Stove Holdings, excluding Chubbies and other subsequently acquired brands, for the year ended December 31, 2020 over the year ended December 31, 2019. Dafar in car els th for Sale Stowe Usldiner aveheting Phukhins and other subramantiu seuired brands for the six months anda luna I 303 m the six months anded us to
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