Solo Brands IPO Presentation Deck
Unique Interplay of Growth, Margins, and Cash Flow
20
Disciplined Approach
to Gross Margin
Rapid Organic
Sales Growth(¹)
Capital Expenditures
(2)
Operating Cost
Management
Source: Company Information.
For Sola Stove Holdings.
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We organically grew net sales by 235%(2) in 2020, and by 321% (3) during the six months ended Jun 30, 2021
6M 2021 organic growth largely driven by a 299% increase in orders to 511,941
Average order size increase of 5.6% to -$308 during the six months ended Jun 30, 2021
1H'2021 brand net sales already exceeding FY 2020 brand net sales in aggregate
Low penetration in large TAM
Not dependent on retailer prices, and priced direct-to-consumer with real-time price adjustment capability
Brands with passionate customer following seeking premium outdoor lifestyle products
Robust supply chain and manufacturing provide competitive COGS
Strategic spend directed to advertisement and marketing to drive growth
Leverage fixed costs as we scale
Leverage FBS (Fulfilled by Solo) in-house warehousing and fulfillment to provide a better customer
experience at low cost
Asset-light model drives minimal capital expenditure spend
DTC model drives efficient working capital dynamics
Refers to net sales growth for Solo Stove Holdings, excluding Chubbies and other subsequently acquired brands, for the year ended December 31, 2020 over the year ended December 31, 2019.
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