Procore IPO Presentation Deck

References and Definitions 2021 PROCORE ROI SURVEY Certain statistical information is based on a 2021 survey of our customers' employees. According to the survey, our customers report improved efficiency across many critical project workflows and tasks, which helps customers save time. These workflows include RFIS, Submittals, Punch Lists and Daily Logs, among others. TOTAL ADDRESSABLE MARKET McKinsey estimates that annual worldwide construction spend in 2017 was approximately $10T. In our top down TAM calculation, we multiply that figure by Deloitte's 2018 estimate that 1.7% of worldwide construction revenue was spent on IT solutions, and Gartner's estimate that in 2020 application software spending represented 7.3% of total IT spend, to derive an estimated $12.4B market opportunity. Each publication speaks as of its original publication date and not as of the date of this roadshow presentation. We calculate our market opportunity from a bottom-up perspective by multiplying the number of total owner, general contractor, and specialty contractor companies in our addressable geographies estimated in a February 2020 Frost & Sullivan study we commissioned by our median ARR as of December 31, 2020 for each of three company size categories (enterprise, mid-market, and small business). We exclude general contractors and specialty contractors with annual revenues of less than $2.5 million and owners with less than $2.5 million in annual construction spend from our addressable market estimates given we do not actively market to those organizations and limit our estimate to only those geographies in which we currently have focused sales and marketing efforts (the United States, Canada, Mexico, the United Kingdom, Ireland, Australia, New Zealand, Singapore, and the United Arab Emirates). Based on Frost & Sullivan's estimate of the total number of our total addressable logos and the number of customers we had as of December 31, 2020, we estimate that on a logo basis we have captured approximately 2% of our addressable market, that is, a 2% market share of our current addressable logos. PROCORE® PROPRIETARY AND CONFIDENTIAL | 36

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