Asos Results Presentation Deck

© 2022 asos Gross Margin Evolution Gross margin declined 180bps on the year primarily driven by increases in freight and duty and markdown 45.4% FY22 Gross Margin Bridge¹ 1 ASOS internal operational records -180bps FY21 Gross Buying Topshop Price Margin Margin I T I 1 I 1 I T 1 1 (1.8%) Clearance and and Duty Markdown I I 1 Freight i Other 43.6% FY22 Gross Margin Gross Margin impacts Mid-single digit price increases across ASOS brands primarily impacting H2 Elevated clearance and markdown, with an improvement in H2 YoY Improvements in buying margin as a result of operational excellence initiatives Growth of Topshop supportive of gross margin expansion Freight and Duty headwinds reflective primarily of contractually higher sea freight rates YoY 9 asos

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