Wix Results Presentation Deck

Increasing Monetization of User Cohorts Cumulative Collections from Q1 User Cohorts ($ Millions) $180 $160 $140 $120 $100 $80 $60 $40 $20 $0 $36 Q1'21 cohort 32% larger than Q1'20 cohort, driven by higher conversion and ACPS $84 $123 $154 $162 $153 $139 $139 $102 $51 $42 $30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 Number of Quarters Passed Note: Data as of March 31, 2021. Excludes collections from users coming from the Wix Logo Maker funnel. It also excludes collections from channel partnerships, DeviantArt and Wix Answers -Q1'10 -Q1'11 -Q1'12 -Q1'13 -Q1'14 -Q1'15 -Q1'16 -Q1'17 -Q1'18 -Q1'19 -Q1'20 -Q1'21 WIX 20

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