Forbes SPAC Presentation Deck

Driving Conversion to Increase Lifetime Value Scalable and synergistic content platform 1) 2) Increased Monetization Membership Migration Active Engaged Loyal High Value ● ● ● ● ● ● ● ● ● ● ● Currently 150M Forbes.com Membership Status Social media platforms Magazine readers Low customer acquisition cost given captive audience Audience segmentation & targeting Capturing marketing opt-ins Building 1st party data profiles Maximizing newsletter sign-ups Improving cost per thousand impressions ("CPMs") Deeply engaged: 4x more visits and 6x more time spent Consumer subscriptions (currently 23K subscribers) Premium CPMs High value paying subscribers Multiple opt-in bundles "Power users" Assumes annual churn of 30-35% and monthly subscription of US$14.99. Assumes annual churn of 25-30% and monthly subscription of US$31.5 = $14.99 @ 30% discount * 3 products from cross-sell. ● ● Long Term Target 150M+ +15M Registered Users +1M Paid Subscribers +100K Paid Subscribers Cumulative Lifetime Spend N/A • N/A $500-600¹ >$1,000-1,200² ● ● ● ● ● ● ● ● ● ● ● ● ● ● Forbes Selected Offerings Basic editorial Breaking News Branded Content Video & Social Newsletters Lists Access Tools & Guides Commenting & Following Curated Content Premium Newsletters Paywall Content Insights Events Education Exclusive Invitations Membership recognition Communities Profiles 33

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