Wix Investor Day Presentation Deck

Partners gross margin improving meaningfully with scale 100% 75% 50% 25% 0% 74% 34% 2019 63% Creative Subscriptions 20% 2020 Note: Gross margin figures are non-GAAP. Analyst & Investor Day | May 2022 52% 14% 2021 Business Solutions 55-56% 14-15% 2022 73% 34% By 2025 85%+ 35%+ Long-term 15 ➜ Creative Subscriptions gross margin improvement driven by: • Scaling of business Recent buildout investments, mostly ● in headcount and hosting, are not expected to repeat Business Solutions gross margin improvement driven by better transaction margins as business scales Partners Creative Subscriptions gross margin expected to exceed Self Creators Creative Subscriptions gross margin in the long term Wix

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