a16z Podcast Market Overview

Podcast consumption is rapidly growing, with a quarter of Americans now listening weekly ● 65% of active listeners only started listening in the last 3 years % of Americans (age 12+) who have listed to a podcast: 60% 40% 20% 11% 0% 2006 -1-3% 1.8% 9% 2008 Source: Edison Research and Triton Digital, "The Infinite Dial 2019." © 2019 - Andreessen Horowitz 2.2% -1-1-% -23% -1-2% 2010 Ever 25% 1-2% 29% 14% 2012 27% ¹1-2% 7% Past Month 30% 1.5% -8% 2014 33% -1-7% -10% Past Week 36% 21:% 1-3% 2016 40% 24% -1.5% 44% 26% -1-7% 2018 51% 32% 22% Listeners (US, 2019) 144M ever 90M past month 62M past week 5

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