Snap Inc Investor Presentation Deck

Snap Inc. A Large, Engaged, and Growing Content Audience NEW 1013 NBC NEWS MIRS UNIQUE REACH More than half of the United States Gen Z population watched COVID-related news on Discover.¹ 1. Snap Inc. internal data Q2 2020. We define Gen Z as ages 13-24. See Snap Inc.public filings with the SEC. 2. Snap Inc. internal data September 14, 2019 - October 13, 2019. 3. Snap Inc. internal data Q2 2020. SNAP ORIGINAL DEAD NIGHER DEEP ENGAGEMENT Over 70% of Snapchatters who completed Dead of Night, a zombie thriller, did so within 2 48 hours of starting it. SNAP ORIGINAL WILL FROM HOME LOYAL AUDIENCES Over 35 million Snapchatters watched Will Smith's Snap Original Will From Home, since its launch in April 2020.³ 16

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