Membership Collective Group Results Presentation Deck
We saw growth in new memberships and continued resilience in the retention of existing members
Total members, 000s¹
110
YE 19
5
114
YE 20
House members
8
111
Q1 21
Other members
16
112
Q2 21
1. Total member numbers reflect all MCG Memberships excluding the Ned, including frozen memberships and have been rounded to the nearest 1,000 members.
2. Refers to Soho House members who have elected to suspend their membership payments on a six, nine or twelve months basis, rounded to the nearest 1,000 members.
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Soho House Member retention remained high
High and accelerating rate of unfreezing Soho House membership,
through the quarter. Lower number of frozen members vs Q2 20
Strategically limited new membership intakes in Q2 to prioritise
existing members access as reopen – select intakes resumed in Q3
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Strong growth of new membership brands - gives confidence in future
success of broader MCG platform
Frozen members, 000s²
5
сл
I
Q1 20
14
Q2 20
15
YE 20
17
MCG
Q1 21
11
Q2 21
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