WPP Investor Day Presentation Deck

TECHNOLOGY: DEEP SPECIALISATION DIGITAL AGENCIES Magic Quadrant Figure 1. Magic Quadrant for Global Marketing Agencies ABILITY TO EXECUTE CHALLENGERS RAPP PwC Digital Services NICHE PLAYERS COMPLETENESS OF VISION Havas Merkl ● MRM Cognizant Digitas Deloitte Digital MLYS Ogilvy LEADERS iCrossing Wuerman Thompson IBM IX Accenture Interactive Huge R/GA Isobar VISIONARIES As of February 2020 Gartner, Inc Gartner Magic Quadrant for Global Digital Agencies, Feb 2020 - 4/10 Leaders CX IDC MarketScape Worldwide Customer Experience Improvement Services Vendor Assessment IDC MarketScape Worldwide Customer Experience Improvement Services Capabilities. Source: IDC, 2020 Interpublic- -TCS Strategies ● Cognizant Wipro WPP/AKO Accenturo IBM Publicis Sapient PWC Deloitte EY T Dentsu Aegis Network Leaders Glabant Major Players Contenders Participants IDC Worldwide CX Improvement Services, 2020 - WPP/AKQA clear leader THE FORRESTER WAVE™ Adobe Implementation Services Q2 2020 Challengers Contenders Stronger current offering Weaker current offering HCL Technologies O Weaker strategy ADOBE ICF Next] Strong Performers Cognizant Infosys Market presence .OO Adobe Dentsu .) TCS PP - Publicis Sapient Leaders O IBM Accenture) Deloitte- Stronger strategy Forrester Adobe Implementation Services Wave Leaders, Q2 2020 WPP 47

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