Blackwells Capital Activist Presentation Deck
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BW
POOR DECISION MAKING: INCONSISTENT GO-TO-MARKET STRATEGY
BLACKWELLS CAPITAL
"What's the optimal price point, $1000?"1
"I don't know." - John Foley
Management does not have a well-informed pricing strategy and continues to vacillate
on pricing strategy, confusing the market and harming shareholders
CNBC
Peloton is slashing the price of its Bike
by hundreds of dollars to $1,495
PUBLISHED THU, AUG 26 2021-4:04 PM EDTI UPDATED THU, AUG 26 2021-8:27 PM EDT
Lauren Thomas
PLAURENTHOMAS
August 26, 2021
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• Peloton said it's cutting the price of its less expensive Bike product by about 20% to
$1,495, starting Thursday.
• The price drop will also take effect in the U.K., Canada, Germany and Australia.
• When the company debuted its Bike+ machine last September at $2,495, it cut the
original Peloton Bike's price from $2,245 to $1,895.
January 18, 2022
THE WALL STREET JOURNAL.
BUSINESS
Peloton Bikes, Treadmills Are About to Cost You More
By Camille Furst Follow
Updated Jan. 18, 2022 4:36 pm ET
The prices people pay for some Peloton Interactive Inc. PTON 2.52 %▲ products are about to
increase.
The at-home fitness company, hurt by slowing demand, is set to start charging customers
hundreds of dollars in delivery and setup fees for its basic stationary bike and treadmill
products, according to a banner notice on its website.
1. Interview question to Mr. Foley regarding pricing: "Peloton CEO John Foley Talks Cheaper Bikes and Making the Most of Staying Home", Time Magazine, May 26, 2020.
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