Taboola Investor Presentation Deck

TABOOLA FOCUSES ON PROFITABLE GROWTH ex-TAC Gross Profit ¹ ($ in millions) $124 $214 Taboola CAGR '17A-¹22A: $282 21.6% $296 $382 $519 $570 $63 2015A 2016A 2017A 2018A 2019A 2020A 2021A 2022A 96.8% 72.6% 31.8% 5.0% 29.1% 35.9% 9.8% YOY growth Adj. EBITDA² ($ in millions) $23 $48 $67 $34 $106 $179 $157 2015A 2016A 2017A 2018A 2019A 2020A 2021A 2022A 1.4% 18.5% 22.4% 23.8% 11.5% 27.8% 34.5% 27.5% Ratio of Adjusted EBITDA to ex-TAC Gross Profit 3 PROFITABLE GROWTH Rule of 40 Business Upside in our model Conservative growth assumed for core base → Additional upside from existing growth initiatives Long-term model 20%+ ex-TAC Gross Profit Growth → 30% + Ratio of Adjusted EBITDA to ex-TAC Gross Profit (1), (2), (3) Non-GAAP measure, see appendix for reconciliation to GAAP

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