Near SPAC Presentation Deck
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How do our Customers use Near?
One of the largest global media companies
Before
●
Customer data was residing across multiple
web, app and offline properties
Behavior models were built predominantly on
browsing and online data
Challenges around market share and margin
erosion due to strengthening Walled Gardens³
Outcome¹
30%
Expected increase in data yield
for enriched customer profiles
www.near.com
After near
●
●
●
Deployed Near's patented technology to stitch disparate data sitting
across silos
Leveraged Near's data enrichment feature to understand customer
behavior across various touchpoints e.g. online, visitation, POS, etc.
Used actionable insights to drive customer engagement and improve
Lifetime Value4
(6³)
4x+
Quarterly spend
growth during 2019 -
2021²
Notes:
(1) Outcome metrics based on customer feedback gathered during annual client review meetings and Near internal data
(2) This metric shows an increase in spend from the quarter ending June 30, 2019 to quarter ending June 30, 2021
(3) "Walled Gardens" is an industry term (reference: https://www.techopedia.com/definition/2541/walled-garden-technology)
(4) "Lifetime Value" is an industry term (reference: https://www.qualtrics.com/experience-management/customer/customer-lifetime-value/)
3000+
Customer cohorts
deployed
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